India’s graphics, animation, and visual effects industry has been growing rapidly over the past decade. With demand for talented artists and animators on the rise, there are increasing franchise opportunities for companies looking to offer graphics and animation courses in major cities like Pune and Mumbai.
Overview of the Growing Animation Industry in India
The Indian animation industry was valued at $1.5 billion in 2021 and is projected to grow at a CAGR of 12% to reach $3.5 billion by 2026. Key growth drivers include rising demand for VFX and post-production services for films, growth of OTT streaming platforms creating original content, increased outsourcing by global studios, and greater focus on animated content marketing by brands.
Both Pune and Mumbai have established hubs for the media and entertainment industry in Maharashtra. They offer strong talent pools of designers, animators, and developers as well as infrastructure like high-speed internet, co-working spaces, and production facilities to enable the growth of animation studios and education providers. Therefore, there are huge franchise opportunities in Pune, Mumbai and, other tier 1 metro cities.
Analysis of Franchise Opportunities in Pune
Pune has developed into an IT hub as well as a major hotspot for manufacturing and automobile companies. The availability of technical talent and educational institutions focused on design, technology, and business makes it an ideal location to establish an animation training franchise.
Some key advantages of setting up a franchise in Pune include:
- Home to 100+ colleges creating a relevant talent pipeline
- Lower rental costs compared to Mumbai
- Culturally vibrant city attracting youth interested in media, design
- IT ecosystem provides animation job opportunities post-studies
According to industry reports, the VFX and post-production market in the Pune region crossed ₹1000 crore in revenue in 2021 driven by demand for content for streaming platforms. Top media and entertainment firms like UFO Moviez, PVR, and Prime Focus have major delivery centers located in Pune.
This demonstrates a strong potential demand for job-oriented graphics and animation courses offered by franchises in domains like 2D/ 3D animation, visual effects, gaming, and comics.
Evaluation of Franchise Viability in Mumbai
As the media capital and financial hub of India, Mumbai has an unparalleled ecosystem for media, entertainment, advertising, and technology companies. 52% of India’s film production takes place in Mumbai which gives rise to the demand for skilled animators, visualizers, and graphics designers.
The best franchise in Mumbai for graphics and animation education exists due to factors like:
- Bollywood creates demand for animators, VFX experts
- India’s largest creative economy with production houses & studios
- Home to design schools like IIT Bombay, JJ School of Art
- Hub for media & entertainment companies
Industry reports predict 30% growth in Mumbai’s media sector driven by the animation, VFX, and gaming industry. The State Government also announced a ₹500 crore fund to tap growth opportunities in this sector in Maharashtra.
By setting up the animation training best franchise in Mumbai, institutes can leverage collaboration opportunities with leading production studios in the city. They can also attract aspirants looking for careers in entertainment and design.
Graphics and Animation Courses in India
The media and entertainment sector in India stood at $23.7 billion in 2020. It is projected to grow to $55 billion by 2024. With the digitization of media and growing demand for content across formats like TV, movies, web series, YouTube, etc, graphics, VFX and animation skills are in huge demand. Some key drivers are:
Growth of streaming media – OTT platforms like Netflix, PrimeVideo, Hotstar, etc have exponential growth in India. This is driving demand for digital content across genres.
Gaming industry – The Indian gaming market is expected to reach $3.9 billion by 2025. Graphics and animation are crucial for gaming content.
Virtual/Augmented Reality – VR and AR are emerging areas where graphics and VFX experts are required. Market size is projected to reach $2.6 billion by 2024.
Advertising – Digital ads spent in India was around ₹178 billion in 2020. Animated ads are increasingly preferred by brands.
Increased outsourcing – Many global animation projects are being outsourced to India which employs thousands of animators.
To meet this rising demand, several institutes have come up in India offering diplomas and certification courses in graphic design, 2D/3D animation, VFX, and related domains. Let us look at some leading graphics and animation courses in India.
India’s booming design, media, and entertainment sector, coupled with the availability of youth interested in creative careers makes graphics and animation education a worthwhile franchise opportunity. Companies like Moople Institute offer attractive partnership models with strong courseware and placement support. Tier 1 cities like Mumbai and Pune with existing media infrastructure and talent availability offer an ideal operating environment. With the right partnerships, graphics and animation training franchises can steer students into rewarding multimedia careers.