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What Are The Subjects In BBA Digital Marketing?

In today’s dynamic business landscape, where digital platforms shape consumer behavior and market trends, a Bachelor of Business Administration (BBA) with a focus on Digital Marketing is a strategic choice. At Moople Institute, we understand the significance of staying ahead in the digital realm, and our BBA Digital Marketing program is tailored to equip students with the knowledge and skills needed to thrive in this ever-evolving industry. In this blog post, we explore the exciting subjects that make up the curriculum of BBA Digital Marketing at Moople Institute.

Digital Marketing Fundamentals:

The foundation of the BBA Digital Marketing program at Moople Institute begins with a comprehensive exploration of digital marketing fundamentals. This subject covers the basics of online marketing, the role of digital channels, and introduces students to key concepts such as search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing.

Understanding consumer behavior is essential for crafting effective digital marketing strategies. This subject delves into the psychology behind consumer decision-making in the digital age, exploring how online interactions influence purchasing decisions. Students gain insights into creating targeted campaigns that resonate with diverse consumer segments.

Social Media Marketing:

With the proliferation of social media platforms, this subject equips students with the skills to leverage social media for marketing purposes. From developing engaging content to analyzing social media metrics, students learn how to create impactful social media campaigns that drive brand awareness and customer engagement.

Content is king in the digital realm, and this subject focuses on developing effective content marketing strategies. Students learn how to create compelling and relevant content across various platforms, optimizing it for search engines and ensuring alignment with brand objectives.

Data Analytics for Marketing:

In the era of big data, understanding how to harness and interpret data is crucial for digital marketers under BBA in digital marketing. This subject introduces students to analytics tools and techniques, empowering them to make informed decisions based on data-driven insights. Topics include web analytics, key performance indicators (KPIs), and data visualization.

This subject explores the intricacies of e-commerce and digital sales strategies. Students gain knowledge of online retailing, digital sales funnels, and the integration of e-commerce platforms with digital marketing efforts.

Mobile Marketing:

As mobile devices become ubiquitous, this subject focuses on the unique challenges and opportunities presented by mobile marketing. Students learn to optimize campaigns for mobile platforms, including mobile advertising, app marketing, and responsive design considerations.


The BBA Digital Marketing program at Moople Institute goes beyond traditional business education, immersing students in the dynamic world of digital marketing. With a curriculum designed to align with industry demands, graduates emerge ready to navigate the digital landscape, armed with a diverse skill set and a deep understanding of the strategies that drive success in the digital marketing realm. Whether aspiring to become digital marketing strategists, social media managers, or e-commerce specialists, students at Moople Institute embark on a transformative journey that prepares them for the challenges and opportunities of the digital age.