The last few years have seen a sea change in how people view design’s role in business. Design has shifted from a late-in-the-process “optimization” stage where designers swooped in to sprinkle on some “pretty” like mystical fairy dust to a real competitive advantage. It’s been an amazing evolution to watch.
And a fascinating element of that evolution has been the shift back toward a focus on content: the meat on the bones of the web. Designers worldwide have realized that people visit websites for their content — whether it’s raging tweet storms, thoughtful long-reads, or the latest “user-generated” meme — and that design’s ultimate role is to present content in an intuitive, efficient, and “delightful” way.
That’s one reason for the shift away from skeuomorphic design toward “flatter,” more minimalist design approaches, as seen in Google’s Material aesthetic, and really, across the web and our various devices. Of course, as Newton’s third law states, for every action, there’s an equal and opposite reaction. Many designers feel that the flat design trend has taken the “soul” out of design.
As design has taken a greater and more influential role in shaping businesses, more and more attention has been paid to designers’ collaboration with both their fellow designers and their developer colleagues. The emphasis on designer collaboration has arisen in part from the massiveness of the web and mobile apps we’re building these days. Gigantic platforms like Google, Facebook, Twitter, and LinkedIn require not only huge design teams working on disparate aspects of the platform, but also better ways for designers to stay on the same page — and that means more collaboration, and better communication.
It’s quite common among designers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends – tagging something as #old can be seen as an insult, as if not fitting the most recent style would automatically make the whole project less valuable.
You can choose web designing course in Kolkata that will clear your concept of industry trends in terms of web designing more aptly. In the last year or two, it has become noticeable that many designers are trying to move away from simple and closed compositions. More and more open-styled, seemingly chaotic, “broken” and cut compositions are being created. The previously worshiped grid lost its importance and its rules were deliberately and consciously bent. Content started to be shifted, seemingly moved, its parts sometimes overlapped and intermingled.