BBA in Digital Marketing

Industry-Seasoned Faculty

AI Integrated Educational Curriculum

Cutting Edge Infrastructure

Guaranteed Placement Guidance

With over 900 million internet users and rapidly increasing digital penetration, India is witnessing an unprecedented boom in the digital marketing industry. Current industry trends indicate that India's digital advertising space is expected to grow beyond ₹50,000 crore by 2025. It is one of the country's fastest-growing career opportunities. Whether it is social media marketing and SEO or content strategy and performance measurement, there is a growing need for trained digital marketers in industries such as e-commerce, entertainment, healthcare, real estate, education, and more.

Our 4-year degree program, BBA in Digital Marketing, is structured to provide students with state-of-the-art skills in the digital marketing field. Learn advanced marketing automation tools and analytics platforms to execute real-time campaigns and create brand strategies. This digital marketing course after 12th provides conceptual knowledge as well as hands-on training. There is an increasing demand for digital existence throughout businesses. This course provides an ideal entry to several high-growth career paths immediately upon graduation.

Moople has always been among the leading digital marketing course providers in the nation. Hence, it is the most sought-after destination for candidates. Prospective students can enquire about course duration, programs, and fees during a free counselling session.

Admissions Open 2025
BBA in Digital Marketing

Digital Marketing Course Details

The BBA in Digital Marketing is a full-time 4-year degree program offered by Moople in collaboration with the Institute of Management Study (IMS), and is affiliated to MAKAUT. This program is curated to align with current industry standards and emerging future trends

Digital Marketing & AI

Duration: 4 Years

Principles of Management

Business Statistics

Computer Fundamentals

Software and Application Taught

miro

Marketing Management

Digital Marketing

IT Tools for Business

Management Information

Principles of Accounting

Human Resource Management

The Constitution, Human Rights and Law

Understanding the Basics of Cybersecurity

Word, PowerPoint, & Spreadsheet Application with Excel

Software and Application Taught

Cyber Security

Power Point

Microsoft Word

Digital Business Strategy

Consumer Behaviour

Management Information System & ERP

Basics of Operating Systems

Graphic Design with Photoshop and Illustrator

Software and Application Taught

Adobe Photoshop

Adobe Illustrator

Social Media Marketing

Integrated Marketing Communication

Cloud Computing

E-Commerce and Applications

Software and Application Taught

FB Ad Manager

Pinterest

X

SEM Rush

Canva

Web Design and Development

Introduction to Python

Organizational Behaviour

Internet and Networking

Software and Application Taught

HTML

CSS

Python

Introduction to Business Analytics using R/Python

Cyber Security & Cyber Law

Services Marketing

Software Project Management

Data Analysis and Interpretation

Software and Application Taught

R Python

Search Engine Marketing & Search Engine Optimization

Computerized Accounting System

Software and Application Taught

SEO

Degree Course

Course Fee and Payment Options

Fee

Fees may differ based on location and timing

₹ 3.95 Lakhs

Scholarship available for
eligible students

West Bengal Student Credit Card Scheme
(For WB only)

Semester payments can also be made via Visa / Master Card / Rupay / UPI / Bank Transfer / Cheque / Demand Draft / Cash (upto 50k)

Industry Experts

Industry Experience Faculties

Moople faculties comprise of well seasoned professionals with extensive experience in their respective fields.
They bring their production expertise and practical knowledge to the classroom, ensuring that students receive a relevant and impactful education.

Future Leaders

Career Opportunity

The completion of our Digital Marketing Course offers students a wide range of
career opportunities across various sectors. Here are some prominent Industries that require animation skills -

Our Recruiters

Finest Companies Recruit From Us

Our recruiters rely on us to provide candidates who are ready to excel in the industry. Top companies trust us to provide the best talent.

Our Students

Our Greatest Brand Ambassadors

Showcasing students' real-life experiences and success stories. They offer authentic perspectives on how our programs have impacted their lives and careers.

Resolve your Queries

Frequently Asked Questions (FAQs)

Answering your questions with quick and helpful information.
Tackling your curiosities with fast, informative responses.

It seems a bit challenging to find a job in digital marketing! This BBA course simplifies the process. Professionals develop it, and you learn by working with platforms such as Google Ads or Canva. Think of creating actual ads, not reading books! The course also assists you in job placement with special guidance. You'll gain knowledge, such as creating posts or reviewing data that businesses appreciate. Upon completion, you'll feel prepared to walk into interviews. Pursuing this course is like having a key to unlock the doors of endless opportunities!

Are you afraid of missing new digital tricks? Don't worry! This course is like a guide that presents you with the latest trends. It shows you common AI tools and what's trendy in marketing today. You'll learn how to deal with changes, such as new methods of using Instagram or YouTube. The lessons remain up-to-date with the market. So your skills are never old. With this course, you'll be prepared for anything online. You'll be a leader, not a follower!

Beginning something new may seem like coming into a large, unfamiliar room, particularly without practice. But this BBA is designed for students like you! It starts with little things, such as what makes an ad pleasant, and gradually proceeds to large things, such as how to plan ads. Teachers break everything down into simple steps so that you won't be confused. With enjoyable activities and much guidance, you will feel confident at every step. This course can take you to new heights as a marketing star!

Dreaming of a role that's engaging and full of options? This degree opens many doors! Digital marketing is required in markets such as online stores, hospitals, film businesses, schools, and even residential-selling companies. You might be a social media guru, creating viral posts, or an SEO guru, getting websites on Google. You could write articles as a content creator or drive sales as a marketer. There are just so many careers to choose from, and they allow your imagination to shine. Your future is open!

Expect loads of hands-on experience! Real-time campaign projects and utilisation of the industry-leading tools are part of the course. Hands-on experience not only helps you develop a good portfolio but also enables you to tackle real-world issues confidently.

In addition to instruction, individualised mentorship and placement assistance are included in the program. From resume creation to interview coaching, you'll be led each step of the way so you can rock your career path.