
BBA in Digital Marketing

Industry-Seasoned Faculty

AI Integrated Educational Curriculum

Cutting Edge Infrastructure

Guaranteed Placement Guidance
With over 900 million internet users and rapidly increasing digital penetration, India is witnessing an unprecedented boom in the digital marketing industry. Current industry trends indicate that India's digital advertising space is expected to grow beyond ₹50,000 crore by 2025. It is one of the country's fastest-growing career opportunities. Whether it is social media marketing and SEO or content strategy and performance measurement, there is a growing need for trained digital marketers in industries such as e-commerce, entertainment, healthcare, real estate, education, and more.
Our 4-year degree program, BBA in Digital Marketing, is structured to provide students with state-of-the-art skills in the digital marketing field. Learn advanced marketing automation tools and analytics platforms to execute real-time campaigns and create brand strategies. This digital marketing course after 12th provides conceptual knowledge as well as hands-on training. There is an increasing demand for digital existence throughout businesses. This course provides an ideal entry to several high-growth career paths immediately upon graduation.
Moople has always been among the leading digital marketing course providers in the nation. Hence, it is the most sought-after destination for candidates. Prospective students can enquire about course duration, programs, and fees during a free counselling session.
Digital Marketing Course Details
The BBA in Digital Marketing is a full-time 4-year degree program offered by Moople in collaboration with the Institute of Management Study (IMS),
and is affiliated to MAKAUT. This program is curated to align with current industry standards and emerging future trends
Digital Marketing & AI
Duration: 4 Years
Principles of Management
Business Statistics
Computer Fundamentals
Software and Application Taught

miro
Marketing Management
Digital Marketing
IT Tools for Business
Management Information
Principles of Accounting
Human Resource Management
The Constitution, Human Rights and Law
Understanding the Basics of Cybersecurity
Word, PowerPoint, & Spreadsheet Application with Excel
Software and Application Taught

Cyber Security

Power Point

Microsoft Word
Digital Business Strategy
Consumer Behaviour
Management Information System & ERP
Basics of Operating Systems
Graphic Design with Photoshop and Illustrator
Software and Application Taught

Adobe Photoshop

Adobe Illustrator
Social Media Marketing
Integrated Marketing Communication
Cloud Computing
E-Commerce and Applications
Software and Application Taught

FB Ad Manager


X

SEM Rush

Canva
Web Design and Development
Introduction to Python
Organizational Behaviour
Internet and Networking
Software and Application Taught

HTML

CSS

Python
Introduction to Business Analytics using R/Python
Cyber Security & Cyber Law
Services Marketing
Software Project Management
Data Analysis and Interpretation
Software and Application Taught

R Python
Search Engine Marketing & Search Engine Optimization
Computerized Accounting System
Software and Application Taught

SEO

Course Fee and Payment Options
Fee
Fees may differ based on location and timing
₹ 3.95 Lakhs

Scholarship available for
eligible students

West Bengal Student Credit Card Scheme
(For WB only)
Semester payments can also be made via Visa / Master Card / Rupay / UPI / Bank Transfer / Cheque / Demand Draft / Cash (upto 50k)
Industry Experience Faculties
Moople faculties comprise of well seasoned professionals with extensive experience in their
respective fields.
They bring their production expertise and practical knowledge to the
classroom, ensuring that students receive a relevant and impactful education.
Career Opportunity
The completion of our Digital Marketing Course offers students a wide range of
career opportunities across various sectors. Here are some prominent Industries that require
animation skills -
Finest Companies Recruit From Us
Our recruiters rely on us to provide candidates who are ready to excel in the industry.
Top companies trust us to provide the best talent.
Our Greatest Brand Ambassadors
Showcasing students' real-life experiences and success stories. They offer authentic perspectives on how our programs have impacted their lives and careers.
Frequently Asked Questions (FAQs)
Answering your questions with quick and helpful information.
Tackling your curiosities with fast, informative responses.
It seems a bit challenging to find a job in digital marketing! This BBA course simplifies the process. Professionals develop it, and you learn by working with platforms such as Google Ads or Canva. Think of creating actual ads, not reading books! The course also assists you in job placement with special guidance. You'll gain knowledge, such as creating posts or reviewing data that businesses appreciate. Upon completion, you'll feel prepared to walk into interviews. Pursuing this course is like having a key to unlock the doors of endless opportunities!
Are you afraid of missing new digital tricks? Don't worry! This course is like a guide that presents you with the latest trends. It shows you common AI tools and what's trendy in marketing today. You'll learn how to deal with changes, such as new methods of using Instagram or YouTube. The lessons remain up-to-date with the market. So your skills are never old. With this course, you'll be prepared for anything online. You'll be a leader, not a follower!
Beginning something new may seem like coming into a large, unfamiliar room, particularly without practice. But this BBA is designed for students like you! It starts with little things, such as what makes an ad pleasant, and gradually proceeds to large things, such as how to plan ads. Teachers break everything down into simple steps so that you won't be confused. With enjoyable activities and much guidance, you will feel confident at every step. This course can take you to new heights as a marketing star!
Dreaming of a role that's engaging and full of options? This degree opens many doors! Digital marketing is required in markets such as online stores, hospitals, film businesses, schools, and even residential-selling companies. You might be a social media guru, creating viral posts, or an SEO guru, getting websites on Google. You could write articles as a content creator or drive sales as a marketer. There are just so many careers to choose from, and they allow your imagination to shine. Your future is open!
Expect loads of hands-on experience! Real-time campaign projects and utilisation of the industry-leading tools are part of the course. Hands-on experience not only helps you develop a good portfolio but also enables you to tackle real-world issues confidently.
In addition to instruction, individualised mentorship and placement assistance are included in the program. From resume creation to interview coaching, you'll be led each step of the way so you can rock your career path.