BBA in Digital Marketing
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BCA in Data Science & Cyber Security
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BBA in Digital Marketing
A business degree built for the digital world
4 Years
8 Semesters
MAKAUT Affiliated
Placement Support
Industry-Experienced Faculty
Practical, Project-Based
Easy EMI Available
The BBA in Digital Marketing is a 4-year degree programme offered by Moople with the Institute of Management Study (IMS), affiliated to MAKAUT. It combines core business subjects – management, marketing, accounting and HR – with practical digital marketing skills.
You learn social media marketing, SEO and search marketing, e-commerce, web basics, business analytics with Python, and the AI tools marketers use today. With live campaign projects, placement support and easy EMI, it is ideal for Class 12 students who want a management degree and a career in digital marketing.
Who Should Join This Course?
Designed for aspiring business professionals looking to develop skills in management, marketing, finance, and leadership to build successful careers in the corporate world.
Students (Arts, Commerce, Science)
Class 12 students from any stream who want a management degree
Aspiring Digital Marketers
Students interested in social media, brands and online business
Future Digital Entrepreneurs
Future entrepreneurs who want to grow a business online
Business-Minded Professionals
Parents looking for a university-recognised business degree
BBA in Digital Marketing
The BBA in Digital Marketing is a full-time 4-year degree run by Moople with the Institute of Management Study (IMS), affiliated to MAKAUT (Maulana Abul Kalam Azad University of Technology).
Duration
4 Years (8 Semesters)
Degree Awarded By
MAKAUT, through the Institute of Management Study (IMS)
Mode of Study
Full-time, classroom and lab-based learning with weekday and weekend batches.
Eligibility
Class 12 pass from any stream. No minimum marks required.
Campus
Kolkata, West Bengal — Campus address to be confirmed
Semester-wise Curriculum
BBA in Digital Marketing · 4 Years · 8 Semesters
Management, Statistics & Computer Basics: Learn the basics of management, business statistics and computers.
Marketing Management & Digital Marketing: Understand marketing and start with digital marketing and IT tools for business.
Accounting, HR, Law & Office Tools: Learn accounting, human resources, cyber basics and Word, PowerPoint and Excel.
Digital Business Strategy & Consumer Behaviour: Plan digital strategy, understand customers and design graphics in Photoshop and Illustrator.
Social Media Marketing & E-commerce: Run social media campaigns and learn integrated marketing, cloud and e-commerce.
Web Design, Python & Organisational Behaviour: Build simple websites, learn Python basics and understand how organisations work.
Business Analytics & Services Marketing: Analyse business data with R/Python and learn services marketing and cyber law.
SEO, Search Marketing & Accounting Systems: Rank websites with SEO and SEM and learn computerised accounting.
Software & AI tools taught
Scholarships & Easy EMI
Note: Talk to our counsellor for the semester-wise fee and payment schedule – parents are welcome to join the counselling session.
Scholarships available for eligible students
Easy EMI through our banking partners:
Central Bank of India
IDBI Bank
Accepted Payment Modes: Semester payments via Visa / MasterCard / RuPay / UPI / bank transfer / cheque / DD / cash (up to ₹50,000)
Learn From Industry Professionals
Our faculty bring years of industry, studio and teaching experience into every class. Show the faculty group for this programme.
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Tarun Khan
BBA
Experience - 16 Years
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Subhranil Mukherjee
BBA
Experience - 14 Years
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Gopal Barman
BBA
Experience - 19 Years
Career Options After This Degree
Where you can work: studios, agencies, media houses, brands, e-commerce companies and freelance clients.
Placement Support That Starts on Day One
Portfolio and showreel reviews, placement portal access, resume building, mock interviews and interview guidance – for every student.
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Arindam Mondal
Traniee Digital Marketing
Moople Institute
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Rishita Pal
Social Media Coordinator
Opus Kreation
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Rupankar Roy
3D Artist
Fusion Dream Solutions
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Sangeeta Naskar
Digital Marketing Intern
Moople Institute
Where Our Students Get Placed
Moople students have been hired by companies like:
From Classroom to Career –
Hear It From Our Students
Real Moople degree students share how they learned and where they are working now.
Taskin
Digital Marketing
Sangeeta Naskar
Digital Marketing
Surojit Mukherjee
Web Design
Indrajit Ghorai
Web Design & AI
Ankana Basak
Graphic Design
Chumki Bhar
Graphic Design
Chumki Jana
3d Animation
Arijit Mitra
Advanced Graphic Design
BBA in Digital Marketing – FAQs
Answering your questions with quick and helpful information.
Tackling your curiosities with fast, informative responses.
4 years, divided into 8 semesters.
The degree is affiliated to MAKAUT and offered by Moople with the Institute of Management Study (IMS).
Yes. Any Class 12 pass student from Arts, Commerce or Science can apply – no minimum marks required.
Both. You learn business theory and work on real digital marketing campaigns with industry tools.
Digital marketing executive, SEO executive, social media manager, performance marketing executive, content strategist and marketing analyst.
Yes. Easy EMI is available through Central Bank of India and IDBI Bank. Scholarships are available for eligible students.
Yes – resume building, interview preparation and placement support.
